![]() This is important to your organization because how will you know where you are going without a set of directions and a clear objective. Your Strategic Roadmap should be dynamic with “GPS-like” guidance and “trip-wires” for planning and re-planning based on risks and results. It is a comprehensive top-down and bottom-up, inside-out and outside-in process of thinking and rethinking of everything you and the company are and hope to be. The Strategic Roadmap is different from the annual budgeting you and your company do today. The advantage of creating and executing a strategic roadmap is to know where you are, where you want to go, and the optimal way from here to there. I say “you and your company” because our personal and business goals eventually intertwine. You and your company need a Strategic Roadmap. Although there is some commonality among businesses, your unique business requires a well-prepared plan to determine and deploy growth solutions. The business of business is, among other things, to make money and making the best decisions of how, where, and when, to use precious resources to accomplish your objectives is ultimately imperative.
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